This article appeared in the Dec. 20, 2011, edition of the Ledger-Transcript.
http://www.ledgertranscript.com/article/world-connected-only-by-dial-up
In an era of booming online commerce, local businesses struggle to connect
By Jessica Camille Aguirre
Ken Callahan has been selling used books since 1975. Callahan and Company Booksellers specializes in out-of-print hunting and fishing guides, and has historically relied on mail-order service for the bulk of its profits. A few years ago, Callahan’s business model began to buckle. The things he had always done — going to the post office to look up zip codes, for example — began to take a painstakingly long time. But it wasn’t because he was slowing down. It was because the world around him was speeding up. In a world of fiber-optic Internet connections and 4G networks, Callahan was still using dial-up. And he needed something faster.
“I spent huge amounts of time, wasted time, just trying to get a signal,” Callahan said recently. “And time is money.”
Callahan lives on Route 123 in Sharon, a hilly town where inconsistent Internet coverage has the capacity to give small business owners heart palpitations.
Cable service is unavailable throughout the town; DSL was also not an option until about a year ago, when the service provider FairPoint activated DSL coverage for about 50 percent of residents, according to Sharon Administrative Assistant Chet Bowles.
It’s a dilemma that plagues many towns in the Monadnock region, whose sparse populous and uneven terrain make infrastructure for high-speed Internet a dubious investment for providers. In an economy increasingly driven by web transactions and businesses with an online presence, outmoded connections are putting local business owners at a disadvantage.